What’s up?
2026 is about to come to an end. 2027 is just around the corner. It is looking like a year that is less busy than what I am used to but that does not have to be a bad thing.
Until mid December the pace is crazy with shows and a new Hokusai exhibition about to be launched.
2027 holds some classics like MAMMA MIA! and Riverdance and some surprises yet to be announced and … my Mad Marketing book that is getting a new title to reach a wider audience and should be out early 2027. It has been in the making for over 10 years and last year I decided to not just write about entertainment marketing but add a specific dimension that sheds a light on the importance of treating people with respect. Respect is actually the last value in the original Mad Marketing presentation. I stress the importance of treating every contact with respect: clients, suppliers and yourself. The second part of the book will focus on Steve Job’s vision of “Connecting the dots”. I have connected some of the dots backwards from people I still work with today and some of the trajectories are really kind of spectacular.
Meanwhile, I still hope to connect with some of you in person this year. That sounds like a good goal to have. Feel free to reach out anytime in you are in Belgium or abouts.
Have a great rest of the year!
Peter.
Last update: 4 November 2026
Photo below Solstice by Jelly Luise - DTS
Calendar
In 2011 I worked together with Manu Braff to bring MAMMA MIA! to Kursaal Oostende. The rest, as we say, is history. I joined MB Presents (now Stage Magic) from the very beginning, became a partner and still promote and produce shows with Manu and the rest of the team. Here are some of the projects I’m working on right now. The full calendar of all Stage Magic shows is here.
